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The Cowboys Forever Foundation in a nonprofit organization committed to keeping western heritage alive and helping our community.

Each year, we will have a summer rodeo series at the Eagle County Fairgrounds. We are also partnering up with Speak Up Reach Out to raise awareness about suicide. Eagle County has reached a record high of suicide deaths in 2018 with 17 lives taken. Eagle County also averaged nearly a suicide attempt per day in 2018, with a total of 324 suicide attempts. There were 11 lives taken by suicide in 2019, 12 lives taken in 2020, and nine lives taken in 2021. Even though the number of suicides are decreasing from the spike in 2018, there is still a need for mental health support systems and awareness about these issues our county is facing. In 2021 and 2022, we were able to raise $6,000 for Speak Up Reach Out which directly goes towards helping with this issue.

Our hope is that this family, fun oriented event will bring the community together to help our local non-profits and support our youth involved in rodeo.

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